"An astounding woman who cativates and motivates."
An astounding woman doesn’t come along everyday.
She’s shaped over time - born, raised, & forged in the fires of the hearts & minds of the truest of believers. She transcends her peers; going above and beyond the normal call of duty not because she has to, because she wants to
An astounding woman is driven by passions and instincts.
An astounding woman looks to the why instead of the what.
An astounding woman leads with grace.
An astounding woman isn’t just destined for greatness; she defines greatness.
5 time WNBA all-star team selection. 3 time WNBA champion. 2 time WNBA All-Star MVP. FIBA & 2 time Olympic Gold medalist & current VP of Basketball Operations for the New Orleans Pelicans.
One astounding woman.
Swin Cash.
Although Swin holds many titles, there are none greater to her than that of a wife to her husband – Steve Canal and mother to their sons – Saint Cash-Canal and Syer Cash-Canal.
An astounding woman looks to the why instead of the what.
An astounding woman leads with grace.
An astounding woman isn’t just destined for greatness; she defines greatness.
5 time WNBA all-star team selection. 3 time WNBA champion. 2 time WNBA All-Star MVP. FIBA & 2 time Olympic Gold medalist & current VP of Basketball Operations for the New Orleans Pelicans.
One astounding woman.
Swin Cash.
Although Swin holds many titles, there are none greater to her than that of a wife to her husband – Steve Canal and mother to their sons – Saint Cash-Canal and Syer Cash-Canal.
3 TIME WNBA CHAMPION
2 TIME OLYMPIC GOLD MEDALIST
2 TIME WNBA ALL-STAR MVP
2 TIME NCAA CHAMPION
WOMEN’S BASKETBALL HALL OF FAME INDUCTEE
PHILANTHROPIST
2 TIME OLYMPIC GOLD MEDALIST
2 TIME WNBA ALL-STAR MVP
2 TIME NCAA CHAMPION
WOMEN’S BASKETBALL HALL OF FAME INDUCTEE
PHILANTHROPIST
Swin Cash – Vice President of Basketball Operations & Team Development New Orleans Pelicans NBA
Swin Cash was named the Vice President of Basketball Operations & Team Development in June of 2019. In her role, Cash will assist in scouting and as well as player development both on and off the court.
During an illustrious 15-year WNBA career, Cash appeared in nearly 500 regular season games with the Detroit Shock, Seattle Storm, Chicago Sky, Atlanta Dream and New York Liberty. A three-time WNBA champion (2003, 2006, 2010), four-time WNBA All-Star (2003, 2005, 2009, 2011), and two-time WNBA All-Star Game MVP (2009, 2011), Swin also helped lead the U.S. Women’s National Team to two Olympic gold medals (2004, 2012) and was named one of the WNBA’s Top 20 Best and Most Influential players.
Selected number two overall by Detroit in the 2002 WNBA Draft out of the University of Connecticut, Cash helped the Huskies win national championships in 2000 and 2002 and was named the 2002 Final Four's Most Outstanding Player.
Following her retirement from playing at the conclusion of the 2016 WNBA season, Swin remained with the New York Liberty and assumed a first-of-its-kind WNBA front office position as Director of Franchise Development in January of 2017. Cash also went on to cover sports and culture for several different media outlets, including Turner Sports, CBS Sports, and MSG Network.
During an illustrious 15-year WNBA career, Cash appeared in nearly 500 regular season games with the Detroit Shock, Seattle Storm, Chicago Sky, Atlanta Dream and New York Liberty. A three-time WNBA champion (2003, 2006, 2010), four-time WNBA All-Star (2003, 2005, 2009, 2011), and two-time WNBA All-Star Game MVP (2009, 2011), Swin also helped lead the U.S. Women’s National Team to two Olympic gold medals (2004, 2012) and was named one of the WNBA’s Top 20 Best and Most Influential players.
Selected number two overall by Detroit in the 2002 WNBA Draft out of the University of Connecticut, Cash helped the Huskies win national championships in 2000 and 2002 and was named the 2002 Final Four's Most Outstanding Player.
Following her retirement from playing at the conclusion of the 2016 WNBA season, Swin remained with the New York Liberty and assumed a first-of-its-kind WNBA front office position as Director of Franchise Development in January of 2017. Cash also went on to cover sports and culture for several different media outlets, including Turner Sports, CBS Sports, and MSG Network.
In June 2019, Swin became the Vice President of Basketball Operations and Team Development of the New Orleans Pelicans. Her role includes scouting, helping guide player development on and off the floor, along with other roles within the organization. In February 2020, she was named to the Women's Basketball Hall of Fame Class of 2020.
Off the court, Swin is the founder of Cash Building Blocks, an urban development company that renovates and offers affordable homes for low-income families, the Cash for Kids Foundation, whose mission is to motivate, educate & elevate kids through physical fitness, nutrition, education, cultural trips, and sports camps. She has also worked extensively with the NBA as a global ambassador for social responsibility and civil rights.
Swin Cash Enterprise is an authentic, innovative and diversified global brand that champions a healthy lifestyle, with trendsetting initiatives in community empowerment, fashion and entertainment.
Off the court, Swin is the founder of Cash Building Blocks, an urban development company that renovates and offers affordable homes for low-income families, the Cash for Kids Foundation, whose mission is to motivate, educate & elevate kids through physical fitness, nutrition, education, cultural trips, and sports camps. She has also worked extensively with the NBA as a global ambassador for social responsibility and civil rights.
Swin Cash Enterprise is an authentic, innovative and diversified global brand that champions a healthy lifestyle, with trendsetting initiatives in community empowerment, fashion and entertainment.
Awards and Achievements
Naismith Basketball Hall of Fame Inductee
2022Women’s Sports Foundation Advisory Board
2021League Apps Advisor Board
2021Women’s Basketball Hall of Fame Inductee
2020New York Liberty Director of Franchise Development
2017National Civil Rights Museum Freedom Award
2016New York Liberty Director of Franchise Development
2017National Civil Rights Museum Freedom Award
2016WNBA Top 20 Player of All Time
2016CBS Sports Network Debuts We Need To Talk
2014Olympic Gold Medal
2012Member of the US Olympic Team (London)
WNBA All-Star Selection (MVP)
2011Honorary Doctorate of Public Service from Washington and Jefferson College
2011Gold Medal, FIBA World Games
2010WNBA All-Star Selection (MVP)
2009Olympic Gold Medal
2004Member of the US Olympic Team (Athens)
NCAA Basketball Tournament Most Outstanding Player
2002NCAA National Championship
2002NCAA National Championship
2000“To whom much is given much is required. It has been a blessing to play for USA Basketball and help bring multiple Gold medals back for our country. Now, I look forward to serving on the foundation board for USA basketball allowing me to give back to the sport I love. Our sport is in great hands with the next generation.”
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Swin Cash
Brand Components
Brand Promise
Commitment to leadership, success, innovation and community service.
Brand World
A diverse, authentic, and accessible brand.
Brand Corridor
Being part of something that makes a difference.